Meta Ads that fill job vacancies in Morocco
Facebook and Instagram campaigns for a recruitment company: job ads that reach candidates where they scroll, and offers that bring employers, at a low cost per application.
See the ads and the results
One mockup showing both sides: the Facebook and Instagram ads people see, and the Ads Manager results I track. Built on fictional data, so the offers and numbers are samples.
- Switch between the Facebook and Instagram feeds
- Click a metric to change the chart
- Read the campaigns table
- Compare spend between Facebook and Instagram
What people see: the ads
Alasmarjob
Sponsored · public
We are hiring. Customer service agents wanted in Casablanca. Apply in two minutes, no CV needed.
alasmarjob.example
Apply in two minutes
▲ Mockup of Alasmarjob Meta Ads with sample content.
Job ads
Clear offers by role and city, with a one-tap application, built for the Facebook feed where candidates already are.
Two audiences
Separate campaigns for job seekers and for employers, each with its own message and creative.
Creative testing
Different images, titles and copy tested every week, keeping what lowers the cost per application.
Tracking and reporting
Pixel and lead tracking so every application is counted, with a weekly report on spend and results.
The idea
Candidates scroll Facebook and Instagram all day. A job offer that is clear and easy to apply to turns that attention into applications.
What I built
The account structure, the audiences for candidates and employers, the creative direction and copy, the lead and pixel setup, and the weekly testing and reporting.
Under the hood
Let's connect.
If you liked the work or want to talk about it, say hello on LinkedIn.
Hicham Benataiba
Digital Marketing Expert at Easy Medical Device | Growth Marketer & Full-Stack
Kenitra, Rabat-Salé-Kénitra, Morocco · Contact info
3,666 followers · 500+ connections