Hicham Benataiba

Hicham BenataibaHi, I'm Hicham

Full-stack marketing and development.

Strategy, ads, SEO, content and analytics on the marketing side. Websites, web apps, databases and integrations on the development side. The work below covers both.

See success storiesAbout me
Skills

What I can do

Marketing and development handled by one person, so your strategy and your product always stay in sync.

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Growth marketing

Get more of the right customers and know exactly what's working.

  • Positioning — Define what makes you different and say it clearly, so the right customers choose you.
  • Paid ads — Meta, Google and TikTok campaigns built to bring leads, not just clicks.
  • SEO & content — Be found when customers search for what you sell.
  • Conversion optimisation — Test pages and offers so more visitors become customers.
  • Email & automation — Follow-ups that run on their own and bring customers back.
  • Tracking & reports — Clear numbers: what you spent and what it earned you.
GA4GTMMeta AdsGoogle AdsHubSpotKlaviyoSemrush
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Software development

Websites, apps and tools that are fast, reliable and built to grow with you.

  • Websites & landing pages — Fast, clear pages that turn visitors into enquiries.
  • Apps & platforms — Web and mobile apps, from internal tools and dashboards to full products like a CRM.
  • Backend & databases — Secure back ends for logins, payments, data and the rules behind your product.
  • Integrations & APIs — Connect your website, CRM, email and payments.
  • Automation — Remove repetitive manual work with scripts and workflows.
  • Launch & support — Deployment, monitoring and fixes after go-live.
ReactNext.jsTypeScriptNode.jsPostgreSQLSupabaseTailwind
Success stories

Projects that delivered results

Real products I designed and built. Open a project to see the details and try it yourself.

CRO
Easy Medical DeviceCRO · Website redesign · 2026

A website redesign that turns visitors into enquiries

A full redesign of the Easy Medical Device website, driven by data: a clear message, one main button and visible proof, replacing a crowded site with no clear next step.

Conversion optimisationWebsite redesignA/B testingAnalyticsGA4
View project →
SEO
MedTech ConfSEO · Organic search · 2026

SEO that puts MedTech Conf at the top of Google

An organic search engine for MedTech Conf: landing pages generated by topic, country and year, with structured data, so the platform ranks for the searches organizers and attendees make every day.

Google Search ConsoleProgrammatic SEOStructured dataNext.jsGA4
View project →
Social media
MedTech ConfSocial media · LinkedIn · 2026

Launching MedTech Conf on LinkedIn

The LinkedIn page of MedTech Conf, built from zero: branded announcements for every upcoming event, with the speakers, the program, the dates and a link back to the platform, to reach organizers and attendees.

LinkedInContent strategyCopywritingDesignAnalytics
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Ads
Easy Medical DeviceAds · Google Ads · 2026

Google Ads Search campaigns that bring qualified leads

Search campaigns for Easy Medical Device that put the company in front of manufacturers while they are looking for regulatory help, and measure every lead down to the cost per conversion.

Google AdsSearchKeyword researchAd copyGA4
View project →
Social media
Easy Medical DeviceSocial media · LinkedIn · 2026

Growing a LinkedIn page for a medtech brand

Building the LinkedIn presence of Easy Medical Device: a content system of expert posts and memes that grew followers, reach and engagement in a niche B2B market.

LinkedInContent strategyCopywritingDesignAnalytics
View project →
Development
Easy Medical DevicePlatform · Events · 2026

An events marketplace for medtech

MedTechConf is a platform where medical-device and healthcare conferences are discovered and booked: a public website, plus dashboards for attendees and organizers — administered from the CRM.

Next.js 16React 19TypeScriptSupabaseTailwind 4
View project →
About

Strategy and code, in one person.

I work on both sides of a project: the marketing that reaches people and the software that serves them. That way a new idea can be built, launched and tested in days instead of weeks.

I design the plan, build what's needed, and measure the results until the numbers tell the truth.

0Years of experience
0Projects delivered
0Average growth lift
0Ownership, start to finish
Experience

Where I've worked

Easy Medical Device · Full-time

Rabat, Morocco · On-site

  • Digital Marketing Specialist Jan 2026 - PresentSkills: Growth Marketing, B2B Marketing

Vesense · Full-time

Rabat, Morocco · On-site

  • Growth Marketer Jul 2025 - Nov 2025

Bravo Telecom · Full-time

Rabat, Morocco · Hybrid

  • Digital Marketing Executive Apr 2023 - Jun 2025Skills: Project Management, Digital Marketing
  • Social Media Manager Oct 2022 - Apr 2023Skills: Social Media Marketing, Graphic Design

Alasmarjob Morocco · Full-time

Kenitra, Morocco

  • Digital Marketing Manager Oct 2021 - Oct 2022Skills: Digital Marketing, Content Marketing
  • Digital Marketing Intern Sep 2021

IbtikarCom · Internship

Casablanca, Morocco

  • Digital Marketing Assistant Aug 2021 - Sep 2021Skills: Social Media Marketing
Education

Master in Digital Marketing Strategies

Ibn Tofail University

Bachelor in Marketing and Commerce

Ibn Tofail University

Certifications

50+ certifications

Marketing, ads, SEO, coding and more.

SemrushGoogle AdsGoogle Analytics...
Languages

Arabic

French

English

Contact

Let's connect.

If you liked the work or want to talk about it, say hello on LinkedIn.

Connect on LinkedIn ↗
Hicham Benataiba

Hicham Benataiba

Digital Marketing Expert at Easy Medical Device | Growth Marketer & Full-Stack

Kenitra, Rabat-Salé-Kénitra, Morocco · Contact info

3,666 followers · 500+ connections

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