Case study · Ads · Google Ads

Google Ads Search campaigns that bring qualified leads

CompanyEasy Medical Device

RoleCampaign strategy and management

TypeGoogle Ads Search

Year2026

Search campaigns for Easy Medical Device that put the company in front of manufacturers while they are looking for regulatory help, and measure every lead down to the cost per conversion.

See the ads and the results

One mockup showing both sides: the Google search results people see, and the campaign dashboard I track. Built on fictional data, so the numbers and ad copy are samples.

Try the three search queries
Change the chart metric
Read the keywords table
Compare the ad with its results

google-ads / easy-medical-device

What people see: Google search

Google

searchmedical device regulatory consulting

About 1,240,000 results (0.42 seconds)

Sponsored

www.easy-medical-device.example

Medical Device Regulatory Consulting | Easy Medical Device

MDR and FDA support for manufacturers. Technical files, quality systems and CE marking. Free initial call.

Our servicesCE markingBook a callCase studies

Sponsored

www.easy-medical-device.example/ce-marking

CE Marking Support for Medical Devices

Get your device to market faster with a regulatory team that has done it before.

regulatory-guide.example

A guide to medical device regulation in the EU

Everything manufacturers need to know about the MDR, notified bodies and technical documentation.

medtech-news.example

How to prepare your technical file for the MDR

A practical checklist for preparing and structuring your technical documentation.

wikipedia.example

Medical device regulation - Overview

Medical devices are regulated by different frameworks depending on the market.

What I track: Google Ads dashboard

Search campaigns

Last 14 days

Clicks

2,367

+18%

Impressions

52.4K

+12%

CTR

4.5%

+0.6 pt

Conversions

141

+27%

Cost / conv.

€18.40

-14%

Campaign	Status	Budget	Clicks	CTR	Conv.	Cost / conv.
Search \| Regulatory consulting	Enabled	€40/day	1,120	5.1%	68	€16.90
Search \| Authorized representative	Enabled	€30/day	764	4.4%	42	€19.20
Search \| Technical documentation	Enabled	€20/day	483	3.8%	31	€20.10
Search \| Brand	Paused	€5/day	0	-	0	-

Keyword	Match type	Clicks	CTR	Avg. CPC	Conv.
medical device regulatory consulting	Phrase	412	6.2%	€2.10	29
mdr consultant	Exact	298	7.4%	€2.45	24
eu authorized representative	Phrase	266	5.0%	€1.95	18
ce marking medical device	Broad	241	3.9%	€1.70	13
mdr technical documentation	Phrase	190	4.1%	€1.40	12

▲ Mockup of Google Ads with sample numbers.

0impressions

0click-through rate

0conversions

0cost per conversion

Keyword research

Intent-based keywords grouped by service, so each search gets the right ad and the right page.

Ad copy

Headlines and descriptions tested against each other to raise click-through rate.

Conversion tracking

Form submissions and calls tracked with GA4 and Google Tag Manager, so every lead is counted.

Budget and bidding

Daily budgets and bid strategies adjusted weekly toward the campaigns that convert.

The idea

Manufacturers search Google when they hit a regulatory problem. Being the first useful answer, at a controlled cost per lead, is the whole strategy.

What I built

The account structure, keyword research, ad copy, landing page recommendations, conversion tracking and the weekly optimisation and reporting.

Under the hood

Google AdsSearchKeyword researchAd copyGA4Conversion tracking

Request a walkthrough →Next project →Company project. The mockup above uses sample content.

Contact

Let's connect.

If you liked the work or want to talk about it, say hello on LinkedIn.

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Hicham Benataiba

Digital Marketing Expert at Easy Medical Device | Growth Marketer & Full-Stack

Kenitra, Rabat-Salé-Kénitra, Morocco · Contact info

3,666 followers · 500+ connections

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