An email that sells TV to internet customers
A cross-sell email for Bravo Telecom: customers with an internet plan are offered the TV service with the first month free, in one clear message with one button.
See the email and the results
The real email that customers received, next to the results I track. The numbers are samples.
- Read the real email
- Click a metric to change the chart
- Read the campaign table
- Check the automation
What customers receive: the email
Cross-sell: TV bundle
▲ The email is real. The results numbers are sample content.
A clear offer
Combine TV with your plan, with the first month free, so the benefit is clear from the headline.
Personal and simple
The email greets each customer by first name and lists the benefits: channels for all tastes, quick installation, clear picture and a free first month.
One button
A single call to action, "Check out the TV offer", and contact details for customers who want to talk to a person.
Segmentation and reporting
Sent to customers who have internet but not TV, with open, click and conversion rates reviewed after the send.
The idea
In telecom, selling a second service to an existing customer is cheaper than finding a new one. A well-timed email with a free month removes the risk of trying it.
What I built
The segment of customers to reach, the copy, the design of the email, the setup in the email tool and the performance report.
Under the hood
Let's connect.
If you liked the work or want to talk about it, say hello on LinkedIn.
Hicham Benataiba
Digital Marketing Expert at Easy Medical Device | Growth Marketer & Full-Stack
Kenitra, Rabat-Salé-Kénitra, Morocco · Contact info
3,666 followers · 500+ connections