Hicham Benataiba
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Case study · Ads · Meta Ads

Meta Ads on Facebook and Instagram for a telecom brand

CompanyBravo Telecom
RoleCampaign strategy, creative direction and management
TypeMeta Ads (Facebook and Instagram)
Year2023 - 2025

Facebook and Instagram campaigns for Bravo Telecom: feed ads that turn scrolling into leads, with creatives tested every week and budgets moved to what costs least per result.

See the ads and the results

One mockup showing both sides: the Facebook and Instagram ads people see, and the Ads Manager results I track. Built on fictional data, so the offers and numbers are samples.

  • Switch between the Facebook and Instagram feeds
  • Click a metric to change the chart
  • Read the campaigns table
  • Compare spend between Facebook and Instagram
meta-ads / bravo-telecom

What people see: the ads

Bravo Telecom

Sponsored · public

more_horiz

Double your data this month, at the same price. Switch to Bravo in two minutes and keep your number.

bravo-telecom.example

Get twice the data with Bravo

Learn more
2.4K reactions186 comments · 94 shares
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What I track: Meta Ads Manager

Ads Manager

Last 14 days

Impressions

540K

+19%

CTR (link)

2.1%

+0.3 pt

Cost per result

€2.85

-22%

Frequency

2.9

+0.2

14 days agoToday

Campaigns

CampaignObjectiveSpendResultsCost / result
Leads | Double your dataLeads€980402€2.44
Conversions | Fiber at homeConversions€760241€3.15
Traffic | Recharge bonusTraffic€540187€2.89
Awareness | Brand videoAwareness€32082€3.90

Spend by placement

Instagram feed54%
Facebook feed46%

▲ Mockup of Bravo Telecom Meta Ads with sample content.

0people reached
0leads
0cost per lead
0link click-through rate

Feed ads

Clear creatives built for the Facebook and Instagram feeds, so the offer is understood in one look.

Audiences

Custom and lookalike audiences from customers and website visitors, plus interest targeting for new customers.

Creative testing

New images, videos and copy tested every week, keeping what lowers the cost per result.

Tracking and reporting

Pixel and conversion tracking so every lead is counted, with a weekly report on spend and results.

The idea

People scroll Facebook and Instagram every day. A clear offer, in the right format, in front of the right audience, turns that attention into customers.

What I built

The account structure, the audiences, the creative direction and copy for each format, the pixel and conversion setup, and the weekly testing and reporting.

Under the hood

Meta AdsFacebookInstagramLead adsCustom audiencesCreative testingPixel tracking